Wednesday, September 14, 2011

Solar LED street light successfully apply to Tibet

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Initial batch of 756 sets Solar LED street lights have been installed at 42 villages, 6 countys in Shigatse area,Tibet. This is the research result of 863 plan “semiconductor light project” initially promoted in Tibet area at large quantity. Meanwhile, it also made a record that install several hundreds solar LED street light at the area height over 4500m.

Professional LED lights website :

Shenzhen baoan district forge LED lighting suppliers indusrty star

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With the development of low carbon economy, LED lighting suppliers industry slowly be applied to various lighting project, for example, 2008 Beijing Olympic Games, 2010 Shanghai Expo, 2010 Guangzhou Asia Sports Games, etc., and gradually be widely applicated on common family lighting. On this North-East Asia Exhibition, LED obtained important attention from LED purchasers. It was reported that among 80 Baoan exhibition enterprises there are 10 LED manufacturers with exhition products range from LED street light, LED tunnel light to LED electronic prodcuts,ect.. mang manufacturers are intend to forge themselves as the most competitive enterprise in LED industry with the help of this exhition.

Thursday, September 8, 2011

Domestic standardization work on LED light part start

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To standard LED lighting part, China Solid State Lighting Alliance organizate LED lighting manufacturers enterprises to carry out size joint standardization work. The work contect including product’s generalityinterchangeabilityconvinence of maintaince, and to regulate market as well as make large-scale production come ture and achieve the target of reduce cost, etc.. Though pre-period research and study work, the standardization work start on LED spot light and expend step by step, it was expected that it will be finished at the end of 2011.

As for research content, it invlove to LED spot lightLED street lightLED Tunnel lightLED bulbLED panel light ,and it also contains light adjustment, remote control as well as test method, and so on.

Wednesday, September 7, 2011

Konka LED lighting manufacturer's products entered the Shanghai International LED Lighting exhibition

Shanghai International Lighting Exhibition "and" China (Shanghai) International LED lighting manufacturers Industry Technology Exhibition and urban lighting, LED light show "in 2011, July 7 to July 10 in Shanghai New International Expo Center held a grand, so professional development for the global LED lighting industry, high-profile event, as the LED display, LED lighting professional manufacturers - Shenzhen Konka video exhibiting a strong, heavy launch P3 indoor LED display, LED lighting series stars such products from all over the channel distributors, system integrators, end users of industrial applications Konka video shows the latest products, the latest LED display technology, and supporting solutions. This exhibition brings together 428 to domestic and international leading supplier of exhibits covering the LED lighting industry and a variety of products; attracted a total of 38 countries from around the region of 25,788 people and the professional audience. China is one of the largest exhibitions of the LED, Global LED and light applications of the most authoritative, most professional trading platforms.

LED lighting in the use of the Olympic Games and World Expo, its role is not only to bring their own LED lighting suppliers, the rapid urban growth, more importantly, its leading role. LED lighting at the Olympic venues, urban landscape lighting on the outstanding performance of other cities to further promote the popularization and application of LED. The Chinese government vigorously promote energy conservation and low-carbon policies, but also promoted the rapid development of China's LED market. Konka video with advanced technology, professional services, large-scale production advantages, and its outstanding products and services are more and more customers favor, and insisted efforts to promote the "green light to build low-carbon life . " The exhibition, video display, including Konka households internal screen P3, advertising and multimedia touch teaching machine, light series, T8 low-cost, low energy fluorescent lamps, hidden inside through the lamp, side light panel lamp, ceiling lamp and many other models. The latest in indoor P3 screen, is designed for large indoor environments, up to 111111dot/m2 pixel resolution and 3000:1 high contrast ratio, making the LED display screen with more fantastic image quality and unique color uniformity degrees.

Konka video, with its top three technical advantages in this exhibition series of heavy launch the LED bulbs, LED Panel Light series is the green, environmentally friendly, low-carbon of the implementation of in-depth. One advantage: Konka using self-developed energy-saving programs to reduce system energy consumption, average power consumption of the same size of conventional products only 1 / 3; advantage: non-polluting materials, intelligent light; Three advantages: intelligence cycle cooling system, without air conditioning cooling. It is this "low energy consumption, low pollution, low-emission" three Konka LED technology features make the full line of products to achieve "real" energy saving up to 50%.

LED lighting as the government of the strong implementation and support, as well as the LED market continues to mature and develop, the LED current hot market, Konka video unparalleled "blue chip" technology advantage should not be underestimated, will be able to In the LED display, LED lighting, LED Ceiling Light blue sky the three application markets fly higher.

Restructuring of the strategic positioning of LED lighting manufacturers value chain analysis

Business due to the profit, because Management The development, due to strategic and successful, due to cultural and evergreen. Technology is the powerful competitive weapon, but only under the guidance of the strategy, technology can play a major role. Kim, general manager of Gulf Consulting, Mr. Pei Zhongyang words: "the decision to expand the strategic positioning mode, the expansion determine the allocation of resources." In turn, technology resource allocation determined by the expansion, the expansion means from the strategic positioning decision. Therefore, the strategic positioning decision to technical efficiency of resource allocation and output levels. Therefore, companies need to rethink our LED lighting manufacturers strategy to achieve a strategic breakthrough. Analysis together LED lighting industry value chain.

(A) the industry value chain, "smiling curve" the law generally, the entire value chain including technology research and development, raw material procurement, logistics, processing and assembly, order processing, market Sell, Seven major aspects of the brand service. The early 1990s, Taiwan's Acer Group Chairman Stan Shih, President proposed the "smile curve", with a parabola opening upward to show the added value of industry value chain. Front-end technology development and back-end brand of the highest value-added services, two sectors, while the middle part of the lowest value-added processing and assembly. Different segments of the value-added chain together into a line to form a relatively symmetrical "smile" curve shape, hence the name "smiling curve". LED epitaxial film industry value chain, including design and development, single-chip design research and development, raw materials such as epitaxial procurement, chip processing, packaging and testing, LED applications, brand services, seven main components. LED industry value chain in the international division of labor, the Japanese and American companies basically monopolized the wafer design and development, and single-chip design research and development, in the value chain, value-added high-end segments; Chinese enterprises are engaged in LED and LED application packaging and testing led, in the value low-end value-added chain link.


Restructuring of the strategic positioning of LED lighting industry value chain analysis

(B) the value of China's LED industry chain "long tail curve" characteristics we found that the Chinese LED industry value chain, value-added curve is not symmetrical relative to the "smile curve", while the non-symmetrical "smile curve", or "long the end of the curve. "China's LED industry chain, LED epitaxial wafers and LED chips account for about 70 percent of industry profits, LED package about 10% -20%, LED application about 10% -20% in the value chain, the front of the LED epitaxial wafers , LED chip design research and development and high value-added processing occupies; in the value chain of LED back-end applications, the two aspects of the brand's value-added services is very low. Thus, the value chain in the front, back and low-end link in the value chain of packaging and testing, and even into a curve. The curve does not form a relatively symmetrical "smile curve", but "the long tail curve". LED industry is high-tech industries, its high-tech features to some extent determines the LED epitaxial wafers, LED chip design and processing aspects of R & D high added value.

However, this is not the main reason. Competition pattern of China's LED industry is currently the LED industry value-added curve showing the "long tail curve," the main reason. In the single-wafer design and development and chip design research and development, China's LED business is absolutely weak competitive position. The Japanese and American companies in technology with the patent monopoly, overstating the value-added R & D areas, resulting in the LED industry value chain, value-added high front-end (profit almost Japanese and American companies share). Therefore, China relies heavily on imported technology patented LED technology companies are facing high costs. The market price of LED products is acceptable upper limit. In the fierce competitive environment, the domestic enterprises to penetrate LED LED application market, they use a price war. Eventually leading LED packaging and testing applications and value-added is compressed, its profit margins have been suppressed. In addition, China's LED industry is not yet mature, LED company's brand and service operations Marketing Relatively low capacity, relatively low value-added branded services.

One wafer and chip technology developed by value-added is overstating; other LED light bulbs applications and value-added services brands are suppressed. Thus, the curve showing the added value of China's LED industry, "the long tail curve" rather than "smiling curve."